SMS Marketing can take many forms and is one of the most effective marketing forms used today. It is instant, it has a high read rate and a high action rate. In broad terms, there are 2 main types of SMS used in marketing campaigns; Outbound and Inbound.
Outbound SMS can be used to communicate with your current and potential customers with scheduled, regular messages, or on an ad-hoc basis, to inform them of upcoming special offers or events.
Inbound SMS is perfect for lead generation and creating a list of potential customers by using such things as keywords, coupons and competitions.
Capptivate can assist you in building an Inbound or Outbound SMS campaign to improve your bottom line. We can help you with bulk SMS messages, keyword and coupon campaigns, as well as competition and social media campaigns. Contact us today for further information.
Watch this video to learn how SMS marketing will improve your bottom line.
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