NFC (Near Field Communication) has been around for quite awhile in various industries such as manufacturing and transport. You've probably already experienced the use of NFC if you've used PayPass (where you tap or wave your debit/credit card over an EFTPOS terminal). Its use for marketing has come about because of the fact that virtually everyone carries a mobile phone, and more and more mobile phones are becoming "NFC enabled". This has led to the creation of many marketing strategies that utilise NFC technology.
Mobile marketing with NFC offers seamless interaction in the physical world because it only involves tapping, touching, or waving an NFC compatible device in front of an NFC hot spot, such as a smart poster or NFC business card. This effortless exchange of digital information, combined with the broad range of NFC applications, is why many are predicting NFC will be a part of everybody's lives soon.
Mobile marketing with NFC offers seamless interaction in the physical world because it only involves tapping, touching, or waving an NFC compatible device in front of an NFC hot spot, such as a smart poster or NFC business card. This effortless exchange of digital information, combined with the broad range of NFC applications, is why many are predicting NFC will be a part of everybody's lives soon.
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NFC, QR code and SMS to enable your current and future customers to engage with you in many ways. NFC can be used for such things as;
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