The mobile revolution isn't coming, it’s already here. Most of your current and potential customers own a smartphone, and most of them are spending more time, on average, on the internet on that smart phone than they do on a computer. Why should this concern you? Well, if your marketing activities do not include mobile phones, you are probably losing business.
You probably already have a website, but have you viewed it on a smart phone? Is it easy to read and use? Can you easily find information like contact number, services/products, prices, location etc? Consumers today want instant results. If they have to spend too much time on your site pinching, zooming and searching for information, they'll probably go to the next search result. Put yourself in a potential customer's shoes for a moment. Do they have a good "user experience" on your current website? ......more
Mobile Apps differ from mobile websites in that they offer further functionality such as Push Notifications. Apps are perfect for communicating with your current customers. Apps improve your customer retention. Apps set you apart from your competitors. Apps are shared among family and friends much more readily than any other form of marketing material. ......more
Your current and potential customers are glued to their phones 24/7. On average, SMS messages are opened and read 4 minutes after they are sent. SMS Marketing is an inexpensive strategy to attract new customers and retain your current customers. There are many ways to utilise SMS in your marketing plan. ......more
NFC (Near Field Communication) has been around for quite awhile in various industries such as manufacturing and transport. You've probably already experienced the use of NFC if you've used PayPass (where you tap or wave your debit/credit card over an EFTPOS terminal). Its use for marketing has come about because of the fact that virtually everyone carries a mobile phone, and more and more mobile phones are become "NFC enabled". This has led to the creation of many marketing strategies that utilise NFC technology. ......more